Roberto Bustillo
As a veteran marketing and copywriting professional, I’ve had the unique opportunity of working on several high-level campaigns for various international markets, including: USA, Puerto Rico, Panama, Canary Islands, Jamaica, Dominican Republic and Trinidad & Tobago.
Copywriting
Not all brands are about being trendy, edgy or flashy. The vital function of words is to achieve effective communication. From campaign slogans and title banners to good-old-fashioned CTA’s and step-by-step UX for your app or website.
Website banners
By working together with account executives, and graphic designers-artists, we can achieve the best solution towards a functional, efficient and aesthetically-pleasing experience. This results in more traffic, increased sales and sign-ups, and brand awareness.
UX and App Copy
Having a functional website/app is essential. But choosing the right words to help your audience navigate the necessary online paths, makes all the difference. Even the best strategy needs direction, and usually, words have this purpose to reach targeted objectives and metrics.
Editorial
If you’re looking for a longer and broader digital strategy, then sometimes even great copywriting is not enough. You’ll need sentence structuring, paragraph building and of course, storytelling. The best way to accomplish this is to stray away from traditional advertising and marketing personnel and consult a well-seasoned writer for more serious proposals.
Roberto Bustillo 